How I Shop (Beauty Edition): Golde's Trinity Mouzon Wofford
"I look for brands with simple ingredient lists and formulations that I can trust. I also look to see who the founder is and what their values are — that means a lot to me, knowing who's behind the products I'm using."
How I Shop (Beauty Edition): April Gargiulo
The Vintner's Daughter founder shares how she finds and tests new products, why she keeps her beauty routine simple and how growing up in the world of winemaking impacted her appreciation for natural scents over artificial perfumes.
How Black-Owned, Indie Skin-Care Brand Klur Survived — and Thrived — During the Pandemic
After years of rejection (that included a stint as a Lyft driver to make ends meet), founder Lesley Thornton pushed through the difficulties of 2020 to find major success.
450+ Black-Owned and Founded Beauty and Wellness Brands to Know
A database for shoppers, investors, editors, influencers and social media users.
The Humane Cosmetics Act Highlights the Importance of Beauty Labeling
There's a long way to go when it comes to creating a more transparent cosmetics industry.
Natural Hair-Care Pioneer Mahisha Dellinger Is Getting Into the CBD Business
And she wants to spread more awareness on the substance's benefits.
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Doula-Founded Natural Beauty Brands Are Becoming Increasingly Trendy
Birth and beauty have a lot in common.
Indie Perfume Brand DedCool Is Rebelling Against the Old-School Rules of Fragrance
It's vegan, genderless and sustainably-minded.
Tata Harper Protégé Launches 'Clean' CBD Skin Care
It turned me into a "CBD person."
'Acne Neutrality' May Be a Better Confidence-Boosting Benchmark Than 'Acne Positivity'
But can we ever stop caring what our skin looks like?
Laura Dern's Skin-Care Routine Involves Meditation, Environmental Consciousness and So Much Face Oil
The actress approaches beauty with the knowledge that 'the planet is on fire.'
Can Any Retinol-Based Skin-Care Product Really Be Considered 'Clean'?
Natural beauty brands and retailers can't seem to agree on whether the ultra-popular anti-ager is safe.
Dhani Finally Found the Best Aluminum-Free Deodorant
For her, at least.
Miranda Kerr Invites Us Into Her Home to Talk Skin Care and (Not) Modeling
"I'm 36, I've got a third baby on the way and I don't want to waste my time with any BS."
Golde Founder Trinity Mouzon Wofford Wants to Bring Inclusivity and Accessibility to Wellness
"We wanted to strip away a lot of the concepts around wellness that tend to involve guilt."
Arrive Is Aiming to Be the Glossier of Clean Cosmetics
It was created by a former beauty editor who couldn't find a brand that was clean, effective, affordable and well-designed.
Steph's Skin Is Really Liking This Aesthetically Pleasing Face Oil Right Now
It leaves skin glow-y, but not feeling like a Slip 'n' Slide.
This Trendy Natural Beauty Ingredient Has a Major Counterfeiting Problem
Only 17% of the mānuka honey that makes it onto store shelves is authentic.
ICYMI: Shopping on Social Media, Leather Sneakers & Fact-Checking Natural Beauty Myths
A must-read roundup of our most popular stories of the week. You're welcome.
8 Common Fear-Mongering Natural Beauty Marketing Claims, Fact-Checked
An investigation of the alarmist misconceptions that clean beauty brands perpetuate most.
Supergoop's Founder Wants You to Start Wearing Sunscreen on Your Eyelids and Hair
The brand is bringing sun protection to two new product categories to address the areas of the body that are particularly vulnerable to signs of aging and skin cancer.
'Wild' Skin Care Is an Emerging Trend Seeking to Clarify the Natural Beauty Category
Several brands are aiming to correct the murkiness that continues to plague the market.
Refillable Packaging Is the Trend Quietly Taking Over Luxury Beauty
Once the exclusive purview of eco-friendly brands, reusable containers are getting an overdue upgrade.
11 Beauty Products to Gift to the Natural Beauty Obsessive In Your Life
Our top makeup and skin-care picks from ethically-minded brand Beautycounter.