natural beauty

"I look for brands with simple ingredient lists and formulations that I can trust. I also look to see who the founder is and what their values are — that means a lot to me, knowing who's behind the products I'm using."

The Vintner's Daughter founder shares how she finds and tests new products, why she keeps her beauty routine simple and how growing up in the world of winemaking impacted her appreciation for natural scents over artificial perfumes.

After years of rejection (that included a stint as a Lyft driver to make ends meet), founder Lesley Thornton pushed through the difficulties of 2020 to find major success.

A database for shoppers, investors, editors, influencers and social media users.

There's a long way to go when it comes to creating a more transparent cosmetics industry.

And she wants to spread more awareness on the substance's benefits.

Birth and beauty have a lot in common.

It's vegan, genderless and sustainably-minded.

It turned me into a "CBD person."

But can we ever stop caring what our skin looks like?

The actress approaches beauty with the knowledge that 'the planet is on fire.'

Natural beauty brands and retailers can't seem to agree on whether the ultra-popular anti-ager is safe.

For her, at least.

"I'm 36, I've got a third baby on the way and I don't want to waste my time with any BS."

"We wanted to strip away a lot of the concepts around wellness that tend to involve guilt."

It was created by a former beauty editor who couldn't find a brand that was clean, effective, affordable and well-designed.

It leaves skin glow-y, but not feeling like a Slip 'n' Slide.

Only 17% of the mānuka honey that makes it onto store shelves is authentic.

An investigation of the alarmist misconceptions that clean beauty brands perpetuate most.

The brand is bringing sun protection to two new product categories to address the areas of the body that are particularly vulnerable to signs of aging and skin cancer.

Several brands are aiming to correct the murkiness that continues to plague the market.

Once the exclusive purview of eco-friendly brands, reusable containers are getting an overdue upgrade.

Our top makeup and skin-care picks from ethically-minded brand Beautycounter.