Jessica Simpson and Celebrity Aesthetician Nerida Joy to Shill Beauty Products with BeachMint
BeachMint is having a very, very good year. In October 2010, the internet start-up partnered with Kate Bosworth and celebrity stylist Cher Coulter to launch JewelMint--a members-only site that sells exclusively-designed jewelry by Bosworth and Coulter. Then, in July 2011, BeachMint launched StyleMint--a similar shopping platform, except this time with the Olsens shilling t-shirts. Now, WWD, is reporting that the online powerhouse is ready for its next venture: Beauty. BeachMint is partnering with Jessica Simpson and celebrity aesthetician Nerida Joy to sell anti-aging skincare using the same retail model as JewelMint and StyleMint.