The boutique chain was once a favorite for the more tabloid-friendly starlets of the early aughts.
Much like last season's surprise Lochte lockdown, the crowd at Rebecca Minkoff's Fall 2013 show seemed just as enthralled by the celeb-filled front row as it was the clothes themselves.
As if Sam Ronson's hard-working sister Charlotte didn’t have enough on her plate (her I Heart Ronson line for JCPenney sells like hotcakes for the mass market, while her own namesake collection is gearing up to debut at Fashion Week in a matter of weeks), the designer darling is ambitiously expanding to beauty as well. With a tagline like ‘effortless beauty, under any spotlight’, the Charlotte Ronson beauty collection will launch in a Sephora near you this September. This week, a smattering of Hollywood’s hottest It-girls (and, quite conveniently, Ronson’s best gal pals) including Nicole Richie, Paris Hilton, Nicky Hilton, Rashida Jones, Kidada Jones, Mindy Kaling, Monet Mazur, Drea de Matteo and Lake Bell crowded into Il Sole (one of Ronson’s self-declared favorite haunts in L.A.) to fete the new collection and dabble with the pretty eye shadow palettes, shiny lip glosses and face luminizers on display; while simultaneously noshing on decadent plates of burrata, truffle pasta and dover sole. (Sidenote, we also spied Sam Ronson sneakily ordering off the menu in between courses.) As for the products, Ronson smartly named several of them after the starlets themselves, which will surely boost sales.
LOS ANGELES--Last night, designer Charlotte Ronson hosted a dinner, sponsored by Belvedere Vodka, for her west coast posse (sis Samantha, mom Ann Dexter-Jones and stepdad Mick Jones, Nicky Hilton, Ashlee Simpson and husband Pete Wentz, Ione Skye and Mindy Kaling included) while her hometown of NYC was hit with a snowstorm. Guests gathered around communal tables at Hollywood hotspot Eveleigh (an eatery that shares its Aussie owners with NYC’s Kingswood) and munched on calamari, butter lettuce salad and braised beef among other dishes, while Charlotte made the rounds. Despite being in the middle of designing both her namesake collection (Fall 2011) and diffusion line "I Heart Ronson" for JCPenney, the rock ‘n roll scion seemed visibly relaxed. The collaboration with JC Penney’s, she pointed out, is in fact the least of her worries. “It’s really fun because they know their customer so well. You get to really design into it. We do our few pieces, and it’s fun that the line is accessible and affordable. With them you just focus on the design. We do the full techpack but they do all of the production. So, I get to focus on the creative, which is so rare. It’s the perfect partnership.” And how does it feel to have her name exposed to such a wide, mass market audience?