In-Store Analytics Provider Nomi Acquired by Brickstream
Brickstream claims it is now the largest in-store analytics provider on the market.
Fabergé's NYC Easter Egg Hunt Marks the Largest Beacon Deployment Ever in the U.S.
Installing beacon devices -- which transmit information straight to your smartphone -- into 275 designer eggs throughout NYC was quite an undertaking.
How In-Store Analytics Is Changing the Way You Shop
Retailers want to be able to gather the same data that they gather online at their brick-and-mortar stores. Now, thanks to smartphones, retailers are increasingly able to track your every move.