Former Trader-Turned-Model Launches Anti-Sweat, Anti-Odor Undershirt Line for the Office
Last week, if you were on the east coast, where temperatures hovered around the 100 degree mark, chances are you were pretty sweaty. And if you're a woman who has to wear "corporate attire" everyday (it turns out that, unlike at Fashionista, some workplaces don't view cutoffs and tank tops as appropriate office attire), all that sweat probably made getting ready in the morning a whole lot harder: There's sweat stains, body odor and then the ensuing cost of dry cleaning to consider. That was the predicament Michelle Shemilt, a former equity sales trader, kept finding herself in during the warm weather months when she'd report for duty on the trading floor at Royal Bank of Canada. And it's precisely the problem she's addressing head-on with her new venture Nudy Patooty, a line of undershirts that eliminates sweat stains and body odor.