hile we may all occasionally dream about Dior and drenching ourselves in La Mer, don’t discount the drugstore. We love posh products here at Fashionista, but we also love a deal. To that end, we’re highlighting drugstore beauty brands that can hold their own against their more expensive counterparts. Our first pick? NYC New York Color cosmetics. The prices range from $0.99 to $4.99 and you can find the brand in drugstores across the country. NYC New York Color was a small brand until they were bought by Coty in 2007. With the power, might, and research capabilities of a big cosmetics company behind them, the brand spread across the country.