NYC New York Color

Matte? Shimmer? Glossy? Halloween? Pick your poison.

hile we may all occasionally dream about Dior and drenching ourselves in La Mer, don’t discount the drugstore. We love posh products here at Fashionista, but we also love a deal. To that end, we’re highlighting drugstore beauty brands that can hold their own against their more expensive counterparts. Our first pick? NYC New York Color cosmetics. The prices range from $0.99 to $4.99 and you can find the brand in drugstores across the country. NYC New York Color was a small brand until they were bought by Coty in 2007. With the power, might, and research capabilities of a big cosmetics company behind them, the brand spread across the country.