NYX Cosmetics

They're like an IRL Instagram filter for your tiredness.

These formulas hold each hair in place — without looking stiff or fake.

It's idyllic '60s beauty all the way, particularly when paired with her neck-grazing bouffant.

Her burgundy lip color is pretty timeless, too.

A timeless look from 2000.

We will continue to update as more companies step forward.

It's maudlin yet campy, mesmerizing to watch come to life and conveys just the right amount of anguish — but in, like, a fun way.

It features everything a paradigmatic late-'90s beauty look could hope to have.

Plus, Frank Ocean covers 'W' Magazine.

Go beyond basic black with these lively lash enhancers.

We consulted the experts for their top eye-enhancing picks.

Get your glow on.

We combed through thousands (!) of discounted hair, makeup, fragrance and skin-care offerings to bring you our top picks from the Dermstore Anniversary sale.

How soon can we expect our robot overlords to learn how to do a good cat-eye?

Our favorite cream and powder formulas that won't blow your budget.

How do you market to a group who hates marketing?

Plus, 13 of our absolute favorite formulas.

A perfectly evened-out complexion, right this way.

A full rundown for inquiring, beauty-obsessed minds.

See ya, spots.

Go for the gold, silver and bronze — with your beauty routine.

Make Colorful Eyeliner Great Again.

We tested 10 of the hottest options on the market, and we can assure you that they won't get stuck in your hair.

And yes, we play favorites.