Of a Kind

Fashionista favorite Of-a-Kind, a cool e-commerce site that sells small quantities of special edition merchandise from emerging designers, is launching a blouse by Tucker as their latest featured product today. This is despite the fact that Tucker's New York studio burned down the weekend of July 23 (yes, that's just a little over three weeks ago). And it wasn't just a little smoke--shit burned. down. Luckily, no one was hurt, but they lost every single thing in the studio, including their computer servers and all their current stock (including the pieces for Of a Kind). Could you imagine? This is the kind of thing that could put a company out of business--at least temporarily. Instead, here's the crazy story of how they turned around and went right back to work without missing a single shipment, as told to us by the Of a Kind peeps:

Julianne, Calendar Girl: Actress Julianne Moore is among the mostly nude models in the Karl Lagerfeld-shot Pirelli calendar. She, however, is clothed, posing as Hera, the Greek goddess of marriage. At a recent press conference, Karl called himself "the visual version of Homer." {WWD subscription required} Hillary Swank to Host Fashion Game Show? File this under things that make no sense. Oscar winner Hillary Swank is apparently developing a game show for the CW where fashion diehards are tested on their knowledge of fashion trivia and such. We guess Hillary dresses ok most of the time, but never would have guessed she'd end up hosting a fashion television series. Would you watch? {The Cut} Alexa's Holiday Surprise: If you didn't get a chance to snag Alexa Chung's blink-and-you-missed-it line for Madewell, you have one more chance before the holidays. Madewell is releasing one more piece tomorrow--a long tunic version of the bat tee. Alexa has even offered suggestions for styling: “Wear with tights and a grandad cardigan this winter or wear it to bed so you can look ace even as you sleep." {People Style Watch}

We are super excited about Of a Kind, a new fashion site that launched today, which seamlessly blends retail and editorial content in a way that we've never seen before. What we think makes Of a Kind really amazing is that the product is comprised solely of limited-edition one-offs exclusive to the site (Very limited edition--like 30 units). And, they make a point of featuring emerging designers, allowing accompanying exclusive editorial content to introduce shoppers to new brands. They're also the first shopping site on Tumblr. For their initial sale, Mandy Coon created a special version of her adorable bunny bag. We'll let the site's founders Claire and Erica tell you more. Thankfully, despite launch day nerves and sleep deprivation, they answered all of our questions. Fashionista: What is the main idea behind Of a Kind and why is it unique?