Wednesday, JCPenney CEO Ron Johnson unveiled details of a major overhaul that JCPenney stores are about to undergo. Based on WWD’s report this morning, nothing will go unchanged--save for the name of the store and its passable ecommerce component. Johnson is focusing on the brick and mortar stores and his plans for those sound a little familiar. That’s because they’re similar to those of another mass retailer who recently announced a new retail strategy--Target. While JC Penney won’t necessarily have the same type of rotating limited edition collaboration component as The Shops at Target, their new selling floor format is the same idea. It’s all about “shops.”
I've been reading Fashionista since the beginning, and one of my favorite columns from the early days was Jazzi McGilbert's "What's in your Bag?" video series. Jazzi's such a natural on camera, and she also chose the best subjects. Since moving back from New York to her hometown of Los Angeles, the blogger (www.jazzimcg.com)/stylist has been busy with her own site and plenty of other projects, including a spring video with Olsenboye, where she talks about her style inspirations and even tries on some of the collection's wares. (Which are available at JCPenney, in case you've been living under a rock.) We got an exclusive preview of the video, and also did a little catchup with Jazzi.
At Wednesday's Olsenboye launch this video, and a few other commercials, played on screens around the room. The girls are very cute, and obviously no