Oprah's Favorite Things
Is Oprah's 'Favorite Things' List Still a Boon to Brands?
On Sunday, Oprah Winfrey aired her annual Favorite Things list on her cable channel OWN. This year, the media mogul's top picks included Tom Ford lipstick (agreed!), Macy's hotel bedding and Michael Kors high tops. In the past, a place on Oprah's Favorite Things could make or break a product. But when Oprah's daytime talkshow show ended—and her incredible cultural influence started to wane—can making the 'list' still pay off in the same way?