Origins
Buzzy Beauty Ingredient of the Moment: Watermelon
Is watermelon skin-care just another way to suck millennials in with pink-hued products?
Estée Lauder is Discontinuing Its Year-Old Millennial-Targeted Brand, The Estée Edit
Even Kendall Jenner couldn't save this one.
How the Beauty Industry Is (Trying) to Sell to Gen Z
How do you market to a group who hates marketing?
These Beauty Brands Recycle Your Empties (And Reward You For It)
Win for you; win for the environment.
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Why Are Beauty Brands So Obsessed With Microinfluencers Right Now?
This advertising trend is changing the game.
9 Sunscreens Fashionista Editors Swear By
Here's what we're using to shield our skin this summer.
How to Build a Brand on Instagram
We spoke to digital media strategists about how a brand can build a compelling presence on the platform — and get the right people to follow it.
The Most Delicious-Smelling Gifts for Everyone in Your Life
Bath oils for your girls, beard oils for your dudes.
Why Algae Might Be the Key to Getting Flawless Skin
Did you know that tons of your favorite beauty products are loaded with algae? But don’t run shrieking to your bathroom to throw it all out. The green, slimy gunk--which ranges in size from single cell organisms to giant sea kelp--has tons of potential benefits for your skin.