Including mood-boosting makeup finds, hair helpers we swear by and beauty tools that'll make your routine so much easier.

Soak them all up.

Is watermelon skin-care just another way to suck millennials in with pink-hued products?

Even Kendall Jenner couldn't save this one.

How do you market to a group who hates marketing?

Mask on, f*ck it, mask off.

Win for you; win for the environment.

This advertising trend is changing the game.

Clear all of the pores, please.

These formulas are skin-care game changers.

Here's what we're using to shield our skin this summer.

Because... ugh.

We spoke to digital media strategists about how a brand can build a compelling presence on the platform — and get the right people to follow it.