The nostalgic hair lightener of your youth is getting an upgrade.

• By Stephanie Saltzman
  Apr 23, 2018

These are the ideas, tech and trends that are shaking up the cosmetics business now.

• By Lauren Hubbard
  Jan 16, 2018

Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.

• By Megan McIntyre
  Dec 28, 2017

A catch-up with the hairstylist and entrepreneur as the company approaches its two-year mark.

• By Stephanie Saltzman
  Nov 15, 2017

"The earned media value in this room right now is scary."

• By Nicola Fumo
  Nov 3, 2017

There are some strange (in a good way!) new formulas hitting the market this fall.

• By Ruby Buddemeyer
  Sep 19, 2017

Influential canines are here, and they're ready to sell you hair products.

• By Stephanie Saltzman
  Aug 8, 2017

By any other name...

• By Stephanie Saltzman
  Jul 19, 2017

"Chameleon" may be an overused cliché in describing style and beauty evolutions, but it's hard not to use the term here.

• By Stephanie Saltzman
  May 30, 2017

Plus, how "Instagram beauty" created a new kind of makeup artist.

• By Karina Hoshikawa
  Mar 30, 2017

Dry! Shampoo! Foam!

• By Stephanie Saltzman
  Jan 17, 2017

Plus, Of a Kind introduces an exclusive permanent collection.

• By Karina Hoshikawa
  Nov 15, 2016