Meet Lust: Gloss, the intensely shiny, moisturizing, pigmented new addition to the Pat McGrath Labs lip lineup.
Color-blocking, racing stripes and negative space — for your eyelids!
They're as mesmerizing as they sound.
Glittery, highly-pigmented eye shadows for all!
Pat McGrath did it again.
Even better, she's ushering in see now, buy now beauty.
Meet Lip Fetish.
A must-read roundup of our most popular stories of the week. You're welcome.
Plus, Proenza Schouler debuts its multi-chaptered Spring/Summer 2018 campaign.
These are the industry's biggest achievers according to the British Fashion Council.
Those sequins look...familiar.
Plus, Abercrombie & Fitch launches its first concept store overseas.
Meet Pat McGrath Labs LiquiLust 007, a KiraKira lover's dream come true.
She wants you to get to your nearest Sephora and create some "swatchporn," stat.
This is why she's the master.
After seven sold-out, limited-edition collections, this marks the first permanent cosmetics range for Pat McGrath Labs.
Plus, luxury brands fall behind beauty brands in earned media value.
Fellow industry heavy-hitters Guido Palau, Sam McKnight, Charlotte Tilbury and Val Garland have also signed on as contributing beauty editors.
She transformed Bella Hadid.
The packaging alone is sure to inspire knockoffs.