Because it's 2020 and why not?

Plus, Naomi Campbell on her new collaboration with Pat McGrath and using her platform to celebrate Black excellence.

Plus, the #VogueChallenge is more than a hashtag.

And/or hiring!

"I want to see a person of color at the top," Campbell said of makeup artist and brand founder McGrath.

Plus, will J.Crew's bankruptcy filing really provide the reset it needs?

Featuring all manner of sleek hair, black eyeliner reinvented and ribbons aplenty.

Many of the labels that were once backstage staples have abandoned their runway sponsorships — but what's in it for the ones that remain?

Including riffs on the classic red lip, metallic everything and museum-worthy hairstyles.

Come for the vampiric lip colors, stay for the dramatic face coverings.

The makeup artist, along with hairstylist Guido Palau, reimagined classic beauty staples for 90 models and 50-plus dancers that walked the designer's Fall 2020 runway.

And no — they don't all involve smoky eyes.

"It's bullshit if we call it 'diversity' and we can't get representation backstage."

See the hair and makeup that dominated the French Spring 2020 runways.

See the hair and makeup that dominated the Italian Spring 2020 runways.

Jacobs assembled Guido Palau, Pat McGrath, Jin Soon Choi and Mei Kawajiri to create completely unique beauty looks for each of his 60-plus models.

The Rihanna- and Pat-McGrath-approved creative is ignoring trends, breaking conventions and carving out a career path that focuses on lifting people up and paying her successes forward.

From cashmere cardigans to chunky chain necklaces, these are the pieces we'll be stocking up on this season.

Including a dream foundation formula from a beauty industry icon, athleisure-inspired dry shampoo and more.

Meet Pat McGrath Labs Sublime Perfection Foundation.

Plus, most teen beauty purchases still take place in stores.

Pat McGrath and Gudio Palau put whimsical updates on classic beauty staples to complement Pierpaolo Piccioli's latest romantic collection.

Yet it was quite minimalist as compared with previous seasons.

So says legendary makeup artist Pat McGrath herself.