Pattern By Tracee Ellis Ross

Everyone loves to hate on celebrity beauty brands — but some of them really deliver.

For hair-care control freaks.

By treating concerns at the root and incorporating beloved skin-care ingredients, scalp serums can be game-changers for hair.

They're cute, they're gentle on strands and they make you look like you actually tried (even when you didn't).

These accessories prevent breakage, frizz and flyaways without compromising on chicness.

Gorgeous sets, luxurious bath products, glitzy makeup palettes and more with price tags that are (pleasantly) surprising.

Spanning makeup, skin care, hair care and fragrance, there's something for everyone (and every budget).

Formulas to remove build-up, enhance texture and purify strands and scalp.

Including claw clips, scrunchies, headbands, wraps and more.

Including gentle skin-care formulas that actually do what they promise on their labels, hair products that revive our lived-in styles and tinted lip balms with multi-sensory appeal.

Remembering a beacon, a legend, a treasure — and how she honored Black culture through her hair.

Including new candles and perfumes that became instant favorites.

A beauty product — and a celebrity brand — for every taste.

Our hair, skin, makeup, fragrance and wellness picks to suit just about anyone.

Beauty brands truly outdid themselves this year when it came to gift-worthy holiday offerings.

Including a deodorant our beauty director loves, the prettiest lip palette you ever did see, a beloved skin-care staple and more.

The Pattern founder also speaks candidly to interviewer Kerry Washington about celebrating Black beauty as part of Elle.com's new ongoing franchise.

The actress and beauty founder also posted a personal message to fans about Pattern's "Phase 2" and the importance of celebrating the beauty of Blackness.

An iconic moment in celebrating natural textured hair.

We will continue to update as more companies step forward.

Plus, Patagonia details a cautious plan for reopening.

Old-school endorsement deals don't seem to satisfy celebs anymore.

Including a mask that rehabbed seriously damaged hair, a beloved mascara with an under-$20 price tag and oh, so much more.