Tumblr, the image-heavy platform beloved by top fashion bloggers like Tavi Gevinson and Jessica Quirk (What I Wore), is focusing more of its energy on the fashion industry. In fact, it's sending more than 20 of its bloggers to New York Fashion Week. Participating Tumblrs include What I Wore; Peace, Love, Chanel; SaraZucker.com. About eight hail from New York, but the rest will be flown in for the nine-day event. They'll receive complimentary flights, accommodation, and will be whisked off to lunches, dinners, and cocktails with a roster of to-be-confirmed brands and designers. And of course they'll receive access to several New York Fashion Week shows, says Rich Tong, Tumblr's newly-annointed fashion director. (Specific shows are also yet-to-be confirmed.) They'll also be attending the the Independent Fashion Bloggers' conference, the Bloglovin awards, and an end-of-week party. To make the bloggers' coverage of events and shows even more visible, Tumblr will host a real-time feed of their content at Tumblr.com/nyfw, mixed in with content from other "media partners."