Complete with a film short featuring Courtney Love (!) as a diner waitress.

Will we ever escape the enduring ubiquity of fashion's favorite cult fragrance?

Aspirational stunners to give, to get and to covet for years to come.

Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

Plus, it's supposed to have de-stressing effects.

Social media, among other factors, is driving a transformation in how designer labels approach the beauty category.

You'll want to spritz every last one of these with abandon.

It's a cult obsession for a reason.

Meanwhile, fragrance brands are launching lingerie.

Wild fig, bamboo and currant berries make for one delightful fragrance.

Meet the Kimoji-KKW Fragrance crossover perfume line.

Founded by two businessmen with no beauty experience, the brand's fragrances and minimalist aesthetic have helped it become a retail success story in just a few years.

Five superfans on why they love the storied fragrance.

What's more, she did so without traditional marketing. Damn.

An added bonus? A campaign complete with baby Kate Moss.

First: The campaign imagery is [insert fire emoji here].

It's her new go-to perfume.

Exploring the new crop of scents that are meant to pick you up and plop you right in the heart of a place.

It had me at vanilla.

"It just seemed to make sense to have something that is finally my own."

"It's called 'saint' for a reason."

Just swipe, roll, dust or massage 'em on.

The French "perfume publisher" launched his brand to give talented perfumers a space to create, but now he's concerned about all the niche brands being launched by people who don't know what they're doing.