Meanwhile, fragrance brands are launching lingerie.
Wild fig, bamboo and currant berries make for one delightful fragrance.
Meet the Kimoji-KKW Fragrance crossover perfume line.
Founded by two businessmen with no beauty experience, the brand's fragrances and minimalist aesthetic have helped it become a retail success story in just a few years.
What's more, she did so without traditional marketing. Damn.
An added bonus? A campaign complete with baby Kate Moss.
First: The campaign imagery is [insert fire emoji here].
It's her new go-to perfume.
Exploring the new crop of scents that are meant to pick you up and plop you right in the heart of a place.
It had me at vanilla.
"It just seemed to make sense to have something that is finally my own."
Bloom serves as Alessandro Michele's first women's scent for the label.
"It's called 'saint' for a reason."
Just swipe, roll, dust or massage 'em on.
The French "perfume publisher" launched his brand to give talented perfumers a space to create, but now he's concerned about all the niche brands being launched by people who don't know what they're doing.
It's great — but leaves us wondering why the campaign focuses on photographer Mario Sorrenti's experience of the iconic 1993 Obsession shoot and not Moss's.
It's unapologetically beachy.
A look at the growing trend of melding science with scent.
It's like a breath of fresh air, if that air was also chic and British.
What better way to celebrate the scent's 10 year anniversary?
We're not the only ones itching for Season 7.
A must-read roundup of our most popular stories of the week. You're welcome.