personal style bloggers
The 20 Most Influential Personal Style Bloggers: 2016 Edition
Meet the digital influencers launching clothing lines, landing magazine covers and running multimillion-dollar businesses — all stemming from their personal style blogs.
How Instagram's Spam Account Purge Affected Style Bloggers
"The Great Purge of 2014" turned out to be not that great, actually.
The Rachel Zoe Project Bids Adieu, Tavi Gevinson Feuds with ASOS, and the Royal Family Pretends They're Normal
Personal Style Bloggers Are Making Bank: You know when your favorite style blogger links to the pieces of her outfit so you can buy them? Those little links are helping them rake in insane amounts of cash. We'll tell you just how much they're getting. Sick of Seeing Outfit Post After Outfit Post on Your Blogroll? Check out these 20 emerging bloggers whose sites boast a bit more substance. When Acne Doesn't Stop After Puberty: So apparently our skin feels entitled to a quarter-life crisis, too. Here's how to get yours back on track.
How Personal Style Bloggers Are Raking in Millions
It's no secret that personal blogs--once thought to be the purview of online diarists and hobbyists--are serious businesses now. Bloggers not only command huge readerships--but they've also become celebrities in their own right, publishing books, starring in ads, collaborating on collections, and even hosting TV shows. Thanks to affiliate link programs, they're also making bank on all the products and brands they recommend on their site. The Internet might have scoffed at Scott Schuman when he recently said he makes "seven figures" off his blog--but, actually, that's not that hard to believe. So just how much money are bloggers making right now? We did a little digging to find out--and the short answer is: A sh*t ton.
The Most Influential Personal Style Bloggers, Takeaway Trends from Pre-Fall, and Everything Inauguration
Inaugural Fashion Roundup: The big style news from this week's presidential festivities was Michelle Obama's (second) Jason Wu inaugural ball dress, but there were plenty of other great style moments, too. We also led you through the rest of the FLOTUS's ensembles, including Thom Browne for the public Inauguration appearances, Naeem Khan at church, and Reed Krakoff at the swearing-in. First Lady Fashion History Lesson: Take a look back at 50 years of Inaugural style from the First Ladies of yore, plus learn why a FLOTUS's hairstyle matters more than you think. The Reigning Style Blog Stars: We compiled all the data, did our research, and ranked the most influential personal style bloggers right now. Did your favorite streetwalker make the cut?
Heidi Klum Tackles Classy Nudity, Girls x Urban Outfitters Will Pay Your Rent, and Dye Your Hair with Gold
Heidi Klum explains how she stays classy amid pressure to pose nude. #supermodelproblems. {HuffPo} If you don't already love the hit HBO series Girls, you will now: the show has teamed up with Urban Outfitters to pay your rent for a year! {Urban Outfitters} Scientists have found a way to dye hair brown using gold nanoparticles...but we think it might be easier to just stop at Duane Reade. {io9} Claire Danes covers February Elle and discusses why she won't be a stay-at-home mom. {US Weekly}
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Fairchild Fashion Media Buys Blogger Network of BryanBoy, Elin Kling, Rumi Neely and Anna Dello Russo
Fairchild Fashion Media (FFM), a unit of Conde Nast that owns a number of publications including WWD, Style.com, and Style.com/Print, is (finally?) getting into the personal style blogging business. The company's president Gina Sanders announced in a press release today that FFM has acquired Fashion Networks International (FNI), best known for their site NowManifest, which hosts the blogs of Elin Kling, BryanBoy, Anna Dello Russo, Fashion Toast's Rumi Neely and Derek Blasberg as well as Industrie Magazine. Founded by Christian Remröd and style blogger/businesswoman Elin Kling, FNI (which also owns Bloglovin and Freshnet) is a great example of a new media company that fundamentally "gets" the internet, garnering 1.2 million unique visitors per month to their NowManifest platform alone. No doubt it's this expertise (and ability to drive traffic) that FFM, a media company with a more traditional background, wants to harness.
Who's the Most Influential Fashion Blogger? There's No Easy Answer and Here's Why
In case you've been living under a rock you've probably noticed that the influence of personal style bloggers has grown exponentially the past few years. More and more, brands are forgoing traditional methods of PR and media and instead reaching out to influential bloggers to harness their viral influence and disseminate the brand message. But while the online influence of personal style bloggers is unquestionable, accurately measuring and quantifying that influence is another story. With the vast amount of data that's available at the click of a mouse--from Google Analytics to Compete to Facebook to Twitter--you'd think measuring a site's online presence would be easy. Not so. Because as Matthew Rhodes, strategy director of social media agency Fresh Networks points out in a recent Financial Times article, looking at page views and unique visitors alone no longer cuts it as an accurate way of measuring a blogger's influence. “Time on a site doesn’t mean influence, necessarily, any more than the volume of traffic does," he said. Karen Robinovitz of social media marketing agency Digital Brand Architects agrees.