A New Wave of Indie Fragrance Brands Is Leading the Charge to Modernize the Perfume Industry
The emerging crop of indie brands are not only unique, but have incredibly thoughtful backstories that resonate with digital audiences.
Must Read: Rita Moreno Covers 'Town & Country', Chriselle Lim Relaunches Fragrance Brand Phlur
Plus, fashion is betting big on the American South.
Is 'Clean' Perfume the Solution to My Scent Sensitivity?
When I realized my favorite fragrance was giving me headaches, I gave up perfume entirely, but a rise in brands focused on clean and natural ingredients gave me hope.
9 Under-the-Radar Beauty Brands You Need to Know About
Your bathroom #shelfie needs an update.