Pierpaolo Piccioli

Turn down your brightness: The brand is going all-in on this eye-searing hue.

Choose your (fashion) fighter.

Cue up "Think Pink!" and feast your eyes on Pierpaolo Piccioli's latest.

Pierpaolo Piccioli recruited runway legends, from Kristen McMenamy to Mariacarla Boscono to Hannelore Knuts, and emerging faces alike to showcase how couture might look on a range of people.

Courtesy of Pierpaolo Piccioli's Valentino.

It's a "punk" gesture on the part of designer Pierpaolo Piccioli.

With no red carpets or galas, the designer moves his attention to other parts of the couture client's wardrobe.

The brand is bringing in artists, creatives and even other designers to reimagine the recognizable — and highly commercial — motif.

The collection also includes a collaboration with Levi's.

The couture-inspired bag will be available for purchase next week.

The brand is donating what it would've spent on the shoot — one million euros — to Rome's Lazzaro Spallanzani Hospital.

Featuring a film by Nick Knight and models on aerial rings.

Plus, online retailer Shein faces criticism for selling an anti-Semitic necklace and Muslim prayer mats as decorative carpets.

It has appeared on a range of magazine covers, in-book features and spreads.

Plus, Bliss partners with The Trevor Project for its latest campaign.

This would be my 'I Think About This a Lot' for The Cut.

It's one of those designs where, the closer you look, the more you discover.

The new bags feature ruffles and bows to contrast the almost all-black runway looks.

Through all the commotion, these are the ones that stood out to our editors.

Pierpaolo Piccioli proves, yet again, he knows how to design a good gown.

Pierpaolo Piccioli debuted the magical range in Beijing.

Plus, Generation Z's internal conflict with fast fashion.

Pierpaolo Piccioli closed out couture week with another magical, floral-themed show.

Plus, his thoughts on the Met Gala and why he changed his mind about logos.