When Pinterest users start thinking about the weekend, they think about fashion.

Engagement with sponsored content is on the rise. Perhaps it's a better advertising platform than we thought.

And Shailene Woodley looks absolutely lovely on the cover of 'Instyle.'

Retailers hoping to bank on the rapid growth in mobile shopping that's happening right now should also look at Pinterest.

On Thursday, Pinterest announced that its users can now pin animated GIFs to the platform, alongside the image and video formats it already supports. Gap, of course, is already on board.

Victoria Beckham may have missed the mark this year when it came to getting Googled, but that doesn't mean the rest of the Internet forgot about her.

Go Riccardo Tisci! See how his latest campaign is breaking barriers in the fashion industry and more of Wednesday's hottest fashion stories.

Solidifying Pinterest's value as a sales driver, new research revealed that revenue driven by the platform on Cyber Monday was more than three times greater than the site's average.

So why are brands so focused on it?

TGIF. Liu gets her reptile on and we've got photos of Meadham Kirchhoff's Topshop collaboration!

Pinterest's power to drive sales is only growing, a new study reveals.

What does it mean for brands?

While a lot of sites these days seem to be getting redesigns to look and behave more like Pinterest, Topshop has gone ahead and collaborated directly with the popular social platform.

Elle Fanning looks adorable in Givenchy's Bambi sweatshirt on the inaugural cover of Australia's Miss Vogue. {Vogue Australia} Here's the nail polish collaboration toothpaste enthusiasts around the world have been waiting for (wait, what?): Colgate x Nails Inc.. {Grazia} China Machado, 83-year-old stunner and former muse to the great Richard Avedon, says she doesn't worry about aging. If our future turns out anything like her life, we'll be begging time to speed up. {The Cut}

It seems that more and more, brands and celebrities are foregoing traditional press rollouts to break news, opting to do it on their own terms over social media. (Just last week, Nicki Minaj debuted her KMart line over Instagram and last month H&M offered up a first look at its Isabel Marant collab over Twitter.) Today, J.Crew has unveiled its beloved September catalogue--in J.Crew speak, it's called a "style guide"--on Pinterest.