Polyvore - Fashionista

Polyvore

Primary Photo
Business

Peter Dundas Designs Rita Ora's Tour Costumes, Taylor Swift Shills Coke, & Juicy Couture Founders Get a Book Deal

Rita Ora has been really friendly with the fashion set lately (Cara Delevingne, anyone?), and now Emilio Pucci creative director Peter Dundas has designed these stunning outfits for the singer's Radioactive Tour wardrobe. Fashion icon in the making? {Vogue UK} The co-founders of Juicy Couture are writing a book about their entrepreneurial journey from tracksuit to full-on lifestyle brand. {WWD} Uh oh. Anna Wintour's boyfriend owes a ton in back taxes. {Telegraph}

Primary Photo
Style

From Meeting the Parents to Hitting a Red Carpet, a New Breed of One Direction Fan Girls Create Outfits for Every Occasion

Social media + one internationally loved boy band = a whole new kind of fan girl. Let us explain. You've heard of One Direction, right? The British boy band composed of up of five "lads" between the ages of 18 and 20 (which makes crushing on them totally legal, just sayin') was formed two years ago on the British version of the X-Factor after being rejected as solo acts. They're cute and funny, dress smart, and in just two years have churned a major worldwide hit ("What Makes You Beautiful"), cultivating a massive and rabid fan base in the process. At least two of us here in the Fashionista offices are open Directioners - that's the name for One Direction fans for the uninitiated. But we've got nothing on a new breed of "Directioners" that have cropped up on Tumblr. Like us, they're into fashion.

Primary Photo
Style

Moda Operandi is Collaborating With Polyvore on a Contest Where You Get to Dress Lauren Santo Domingo and Aslaug Magnusdottir

Starting today, users of Polyvore will not only get to put together outfits for Moda Operandi co-founders Lauren Santo Domingo and Aslaug Magnusdottir, but might actually win something for it. Participants must create a head-to-toe look for either Lauren or Aslaug. The two of them will personally choose one winner to receive the very cute Eddie Borgo’s Bear Trap Bangles pictured below and a $200 gift card to be spent on Moda Operandi. We're guessing, then, that the winner will be chosen based on what the two stylish girls feel is the closest to something they would actually wear.

Primary Photo
Style

Exclusive: Rachel Bilson Picks A Winner From Her Polyvore Contest

Rachel Bilson is the latest fashion-y celeb to team up with Polyvore. Bilson, the star of Karl Lagerfeld's mini-films (read: extended arty commercials) for Magnum ice cream's US launch, judged a Polyvore contest to celebrate the premiere of the films at the Tribeca Film Festival. Here she is hard at work judging the contest from her little black MacBook at home. And here's the winning set, as selected by Ms. Bilson's discerning eye:

Primary Photo
Style

Fashionista's Polyvore Challenge Winner Revealed! See The Winning Set and Runners Up

This week we teamed up with the incredibly addictive style site Polyvore--because you know how much we love a good mood board--and held a contest for users to create a "Fashionista"-worthy set of new looks for the new year. The response was tremendous and we received over 1300 entries. But there can only be one winner. Lauren, who also served as a style expert on Polyvore this week, fell instantly for cloudberri's "Hello Sailor" set. Strong title, plus she said she'd wear everything on the page. Easy choice. Of course, there were many other strong contenders. Check out the runners up and if you didn't enter this month, get working on your sets for next month--we're holding another contest!

Primary Photo
Style

Polyvore Offers Users the Chance to Redesign A Rebecca Minkoff Classic For Her Fall Collection

With over six million users, Polyvore is the largest fashion community online. And lately, the names and prizes they've wrangled for their growing community of set-creating users has amped up their fashion cred. They recently teamed up with Kate Moss and Janie Bryant to cull them for style advice and ask them to judge set contests, and now, they've partnered with accessories designer Rebecca Minkoff, whose bags garner something of a cult following. But this latest partnership is much more than Minkoff simply offering style advice and judging a set contest. Users will actually have the chance to redesign a Minkoff classic--the Morning After Clutch--and the winning design will be featured on the runway come February, and will be produced and sold on rebeccaminkoff.com in March. The contest, which started today and ends November 29, asks users to create their own take on Minkoff's clutch using digital images of the leather, hooks, tassels, studs, zippers, straps, and applicants. Minkoff will personally select her top ten, and then users will vote on the finalists on Minkoff's facebook page from December 1-8 to select the winner. And if having your design selected and produced as part of Minkoff's fall collection wasn't prize enough, the winner will be flown to NYC to attend Minkoff's fall show, where the bag will debut.

Primary Photo
Style

Kate Moss Is Judging A Polyvore Contest

Polyvore has always managed to wrangle an impressive assortment of fashion people to guest on their site, answer questions, and judge set contests. They recently had one of Rihanna and Willow Smith stylist's, Rob Zangardi, on the site, and next week Janie Bryant will be the site's featured "style expert." But today marks the e-commerce/collage site's biggest fashion coup: Kate Moss. The supermodel graces the cover of Bryan Ferry's latest album, making her a "Roxy Girl," as the girls who cover Ferry's albums (including Jerry Hall in '75) are known. (Ferry's group, Roxy Music, disbanded in '80s, got back together, and broke up again in the early oughts.) The challenge: To create a "Roxy Girl" set inspired by photos of Moss from the Ferry album shoot. The contest is live now and lasts for four days. Moss will choose her two favorite sets on November 8th. Winners will receive a deluxe edition album and 40 page coffee table book featuring pictures of Kate Moss signed by both Kate Moss and Bryan Ferry. So start collage-ing and get that Moss stamp of approval. We recommend sneaking in some fringe and floral.

Primary Photo
Business

YSL Partners With Polyvore

For Fashion's Night Out, Yves Saint Laurent is embracing social media and pairing up with Polyvore. Polyvore-files will have access to a data feed of YSL's Edition 24 products and YSL accessories to collage with or "make sets" as they say in Polyvore lingo. YSL and Polyvore are also challenging users to create the best YSL "set" and the winner will receive a YSL bag. So start e-scrap-booking people. More notably, this is the first time we've seen Polyvore, essentially a democratically curated e-commerce site, expand and collaborate with other brands beyond their standard partnerships with e-commerce sites they feature. Polyvore is already a powerhouse online, and unique in what they offer--users can create their own sets, or magazine tear sheets, from a selection of merch drawn from numerous e-commerce sites, driving traffic and shoppers back to those sites. And for Polyvore to partner first with a brand like YSL looks very promising indeed.