Model-approved goods up for grabs
On Tuesday Pose, an app often described as the "Instagram of fashion," announced that it is merging with e-commerce site Little Black Bag.
P.S.--Erica Domesek of P.S. I Made This is a keynote speaker at our "How to Make It in Fashion" conference!
"Be curious, know more than one thing, and don’t be afraid of change." When Alisa Gould-Simon offers career advice, you sit up and listen. Co-fou
E-commerce site of all kinds have a new focus: mobile. One need only look at a few stats to see why. For instance, according to a report by Mobify, mobile web adoption is growing eight times faster than web adoption did in the 1990s; mobile traffic now accounts for 15% of all web traffic; 90% of people move between devices to accomplish things; U.S. mobile commerce sales hit $24.66 billion in 2012, up 81% from 2011; and 58% of consumers in North America now own a smartphone. Mobile commerce has become especially important for fashion retailers.
Um--let's file this rhinestone "leotard" (and matching pasties) under "Things Only Kate Moss Can Wear"--on the cover of Esquire UK, no less. {Esquire UK} If you think J.Crew is a little bit pricey here in America, be glad you don't live in the UK! Trendy Brits realized the retailer's prices were marked up a whopping 40% across the pond. {The Sunday Times} Katy Perry graces Elle UK's September issue cover in a super-cute Glen plaid Dolce & Gabbana getup. {Elle UK} Prada's wacky and quirky Autumn/Winter campaign film features 3-D models navigating a suspicious, 2-D domestic universe. {Wonderland Magazine}
Women and men from across the world (some as far as Bombay) were sitting on the edge of their seats at our first ever "How to Make it in Fashion" conference a few weeks ago. The topic? How to network (the right way) in this competitive industry. Trust us, the advice was good--and that's because it came from industry pros like Melanie Bender, co-founder & partner of communications firm Post+Beam, Alisa Gould-Simon, co-founder of style sharing app Pose, Amber Venz, president & co-founder of affiliate link program rewardStyle, John Jannuzzi, a contributing editor at Lucky, and Ruthie Friedlander, the senior digital manager for The Row. They may be young, but they still have years of experience and had much knowledge to share. Read on to see what we learned.
Fashionista is excited to host its first ever day-long event, How to Make It in Fashion. This isn't just another conference where you leave with a goodie bag and nothing else. (Although there will be a great one.) Along with tips on networking, alternative career paths, and plain old inspiring success stories, you'll have a chance to actually talk one-on-one with many of our speakers (including Zac Posen, the Man Repeller's Leandra Medine, Rebecca Minkoff and more) as well as Fashionista editors about how to kick-start your career or take it to the next level. You'll get real, take-home advice, make connections, and who knows? Maybe you'll take the first step towards your dream job. All the deets and how to sign up, right this way.
Pose, a popular and rapidly-growing style sharing app, just launched an exciting new feature: E-tail. On Pose, users share their outfits in stream format and can include tags with their photos that indicate the brand of any given item. Now you can actually shop the pieces worn by top users/style influencers through those tags.
With so many fashion tech startups popping up constantly, it can be hard to figure out which ones are actually cool and useful, especially when many o
Last year saw a major influx of new fashion-focused tech startups. With the early success of pioneers like Gilt Groupe and Ideeli, an industry that has typically been slow to embrace new technology has spawned a burgeoning community of game-changing ecommerce sites, mobile apps and social networking and discovery platforms. And with no shortage of new ideas or interest from financial backers, this influx shows no signs of slowing down in 2012--and we think that's very exciting. With new start-ups popping up almost daily, we set out to discover which ones are doing it right, how they’re all being funded, and what 2012 holds for the fashion tech biz.
We really wish we could spend Fashion's Night Out with each and every one of you, darling readers, but since that's just a pipe dream for now, we'll settle for images of your best poses, purchases and moments from the night. Enter Pose, the free mobile network for fashion, which allows users to create a profile, upload images, add personal comments, and share across Twitter, Facebook and Tumblr in real-time. Today, Pose got even better with a just-debuted widget that lets you post new style content to your blog immediately with your mobile phone.
When we heard about Pose, the app that allows you to share shopping finds with friends both real and virtual, we knew that it was going to inspire retailers to get creative. Metropark, a mall retailer that combines fashion, art, and music in its retail space, is encouraging shoppers to use the iPhone app in its stores for the next three weeks. Starting now, if you use Pose to capture pictures of clothing or accessories from Metropark and then share those finds across Twitter or Facebook with the hashtag #MetroparkUSA, you’ll be randomly entered to win a gift certificate. The Pose feeds will be broadcast in Metropark stores across the country in real-time. Two shoppers at random will be chosen each week to win a $200 gift certificate.
Ever wish you had your best girlfriends around every time you went shopping so you could get their feedback before you made a purchase you might later regret? Enter Pose, a new free iPhone (and soon Android) photo-based fashion-sharing app, which debuted yesterday. The premise is that you snap pictures of pieces you find while shopping, then share them with your network which includes folks using the app, Facebook, or Twitter. Or don’t share your finds at all, and just use the pics as an archive of things you lust after. When you do share a find with friends, or “friends” as the case may be, a unique page is created at Pose.com for that item. Friends can then comment and give feedback on the item in question. You get instant notifications when anyone comments. Pose is a bit more selective and sophisticated than other fashion-sharing sites, like Fashism, where any random person can say “I like it” or “I hate it” and leave comments. It’s a more controlled way for the user to distribute content and elicit opinion. There are a few different streams within the app: your own, everyone else, the most popular, and a category called Posers. Posers are handpicked by Pose and are either very stylish, very good shoppers, or both. Current Posers include Norma Kamali, Natalie Joos, Leandra Medine (Man Repeller), and yes, our very own Lauren Sherman. While it’s unclear how Pose is going to work as a business, they’ll likely look towards models like Foursquare, where retailers can message users directly. One issue?