Pour La Victoire

Jordan Adoni may not have set out to "save the world" with his shoes, but the transparency of his New York factory is attracting conscious consumers nonetheless.

• By Whitney Bauck
  Oct 18, 2017

Cameron Diaz is taking a break from making out with Jaime Lannister working on new film The Other Woman to try her hand at working in fashion. So what could it be--A high-end line of boys undies? Teeny tiny bikinis? Surprisingly, it's shoes and bags. Diaz has been named artistic director of mid-priced accessories line Pour la Victoire, WWD is reporting.

• By Tyler McCall
  Jul 22, 2013

Is Rihanna too sexy to front Nivea campaigns? New CEO Stefan Heidenreich seems to think so, telling a German newspaper she is a "no go" (whatever that means). {HuffPo} Gisele has still not confirmed her pregnancy, which is obviously her prerogative, but it really leaves the door open for everyone to make "food baby" jokes. {The Cut} Rumor has it Lindsay Lohan has nabbed her next gig - a Lady Gaga video for a forthcoming single from her new album ARTPOP. {NYPost}

• By Tyler McCall
  Aug 8, 2012

It was about time Kate Middleton and Kim Kardashian collaborated on something. They have so much in common: their names start with a K; they're both

• By Dhani Mau
  Jan 11, 2012

Pour La Victoire is one of those brands that we see from time to time in stores, and like, but don't really see in the press or know much about. The always cute and affordable shoe and handbag brand is aiming to change all that with the launch of their first-ever ad campaign and e-commerce site, both of which are seriously striking our fancy. The Fall 2011 campaign was styled by Beth Fenton and shot by stylist-turned-photographer Frances Tulk Hart at the glamorous St. Regis hotel in NYC. We've never gotten the urge to stand in front of a hotel fire place in red pumps, underwear and a blazer, holding a bunch of leather bags, but after seeing these shots, it seems that nothing could be more glamorous and fall-like. Click through for our favorite images and go here to shop the spring collection.

• By Dhani Mau
  Jun 6, 2011

We're usually drooling over Christian Louboutin's killer pumps, but the Spring 09 Adona have had our hearts beating fast since we laid eyes on their f

• By Britt Aboutaleb
  May 26, 2009