Prima
The 24 Best Beauty Products Fashionista Editors Discovered in March
Including delightful spring candles, reparative hair treatments and at least one skin-care product all the TikTok cool kids convinced us to try.
Never Tell Someone to 'Calm Down,' Give Them These Gifts Instead
Shop 34 self-care gifts that promise mental wellness. (It's not just CBD, we promise.)
The 36 Best Beauty Products Fashionista Editors Discovered in January
Including a handful of dreamy lip colors, a miraculously quick-drying nail polish and *lots* of intensive moisturizers (for hair, body and face).
The 31 Best Beauty Products We Tried in June
Including a dream foundation formula from a beauty industry icon, athleisure-inspired dry shampoo and more.
New Beauty and Wellness Line Prima, by Honest Company Veterans, Aims to Rebrand CBD
Launching Wednesday, the brand has raised $3.25 million toward its mission of becoming a trusted go-to for safe, clean products in a crowded, confusing, unregulated space.