primer
Here's Your First Look at Valentino's Luxurious New Makeup Collection
"Valentino beauty is for the dreamers."
11 Eye Shadow Primers That Do so Much More Than Just Hold Makeup in Place
They make it look better, too.
Pat McGrath Is Launching a Foundation With 36 Shade Options
Meet Pat McGrath Labs Sublime Perfection Foundation.
These 12 Hydrating Water-Based Primers Are Perfect for Sensitive Skin
And oily, combination and acne-prone types, too.
This Is the Only Makeup Primer Steph Has Ever Liked
You'd forget you just put it on your face were it not for the sudden Insta-pretty-filter-worthy smoothness and glow.
Fenty Beauty Is Launching a New Eye-Shadow Palette and Liquid Eyeliner
Also on the way: brushes and an eye primer.
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Dhani's Blemish-Fighting Primer
I try to keep my makeup routine as simple as possible, but at some point someone told me that if you wear foundation, you should wear a primer. I happen to wear foundation a lot of the time, and it does seem to look a lot better with primer. However, putting on primer has always just felt like I was putting on another thing that might clog my pores or make me break out--especially in warm, sweaty months like these. Magically, a new Smashbox primer--considered by many to be the best primer out there--appeared in our office with the words "BLEMISH CONTROL" on the front, and I snatched it up immediately.