Priscilla of Boston

Priscilla of Boston, the now-defunct bridal chain owned by David's Bridal, just defiled a bunch of expensive wedding gowns, including a $6,000 frock by Vera Wang. Employees of the chain, which went out of business over the holidays, were videotaped at a shop in Minnesota spray painting red X's on bridal gowns, some of which were in the $4,000 to $6,000 range. (Watch the TODAY show's report on the story here.) A lot of people are pissed off about it (see: the women in the TODAY show report who said it physically hurt her to see the wedding dresses marred) and David's Bridal has responded with conflicting rationales and apologies for its actions.