Plus, how to create brand loyalty.
And Giuliana Rancic opens up about that Zendaya controversy.
With prom season upon us, we've been looking at the dresses from all different angles: What to wear, what not to wear, how to get the look. For most celebrities, however, this routine is nothing new. Getting dolled up for a night of partying and red carpet stomping is just another part of the job--however, for young Hollywood actresses the routine is slightly different since they have designers clamoring to dress them. We can't imagine that any of the current hot young things are tired of getting dressed up just yet, so we've decided to dress a few of our favorite starlets (of a certain high school-ish age--we know some of them are over 18...) for prom in some looks from spring and fall. Click through for a prom we are very interested in attending.
When we reported on the elaborate prom rules that several American high schools were enforcing, we assumed the school staff was being dramatic. We asked ourselves: Are teen girls really wearing navel-exposing prom dresses? Are they really wearing Dancing with the Stars-type gowns? Are there that many high school boys wearing canes to prom to necessitate a rule? (The answers: yes, yes, and yes) After a quick perusal of the many prom dress sites out there, we realized they weren't being dramatic at all: There is a huge amount of appallingly inappropriate (and just plain ugly) prom dresses out there. And if they're being produced, they're probably being purchased. And worn to prom. From up-to-there slits, to belly tops (seriously), it's truly shocking the amount of skanky crap that's actually being designed and marketed as prom dresses. For teenage girls. Weirdest of all, despite all evidence to the contrary, these frocks don't even come cheap: Some of them will set you back as much as $800. So ladies, consider this a PSA: Please do not spend $800 on a diamond-bedazzled, slit-to-there, plunging v-neck monstrosity. You'll thank us when you're going through your prom pictures a few years later, trust us.