Purple Diary

How can you possibly make an ad campaign starring Chloë Sevigny even cooler? By bringing on Purple Diary editor Olivier Zahm and Ryan McGinley, for starters. Yep, it's the ultimate cool kid trifecta--and Uniqlo made good use of it for its fall 2013 campaign.

Clearly we're a little influenced by the Met Ball's punk theme this May, though we're planning to balance that out with a classic cobalt Madewell purse and a dream trip to the Outer Banks courtesy of Purple Diary.

Purple Diary contributor, Paula Goldstein, snapped this photo of Alber Elbaz-designed dolls at Dover Street Market for its bi-annual Tachiagari installation. Do you prefer the Jamie Bochert model in the green from Spring 2010, or the Emma Karlsson bride from Resort 2010? We kind of just want them all!

Yesterday, at the Forever 21 opening, a group of us got into a discussion about going topless at places other than a nude beach. (See these Standard Hotel NSFW party pictures to get a sense of how we landed on the topic.) Leah mentioned that it seems almost chic or trendy to take off your shirt, and/or bra, as much as you can these days, (but she concedes that she may have just not noticed it in the past). We all concurred. Of course, one must look no further than Purple Diary for proof.