Purple Diary

How can you possibly make an ad campaign starring Chloë Sevigny even cooler? By bringing on Purple Diary editor Olivier Zahm and Ryan McGinley, for starters. Yep, it's the ultimate cool kid trifecta--and Uniqlo made good use of it for its fall 2013 campaign.

Clearly we're a little influenced by the Met Ball's punk theme this May, though we're planning to balance that out with a classic cobalt Madewell purse and a dream trip to the Outer Banks courtesy of Purple Diary.