Purr

Katy Perry is not known for subtlety, so I was not expecting an artsy black and white image for her Purr fragrance campaign. True to her campy form, she is posing as a cat. A pink and lavender, latex-clad, stripper-heeled kitty cat. With a giant pink ball of yarn. The ad was shot by Miles Aldridge and is meant to complement the design of the Purr bottle which will be shaped like a lavender cat with jeweled eyes and metallic accents. The message here is quite clear. No abstract art for Katy. Meow.

• By Cheryl Wischhover
  Oct 15, 2010

It was only a matter of time. Katy Perry will launch her first fragrance, called Purr, in November at Nordstrom and nordstrom.com, WWD is reporting. The fragrance was inspired by a Catwoman costume Perry wears on stage. Fittingly, the bottle is kitty-shaped. And despite Perry's penchant for the tooth-achingly saccharine, Purr won't smell like candy or Hello Kitty's garden (whatever that smells like). It has "top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk," according to WWD, and will sell for $45 for a 3.4 oz. cat bottle.

• By Leah Chernikoff
  Jul 22, 2010