Raakhee Mirchandani

Psst...here's a little secret. I have very curly hair. Yet after 10 years of straightening treatments, blowouts, etc., no one seems to believe me. Of course, that's my own fault. I gave up on my curls. But you don't have to. It's never been easier to keep curly hair bouncy and frizz-free. I quizzed four fashion insiders—three with naturally curly hair, one with a (super cute) perm—on why they love their curly hair, and how they style it.