The Candy-Colored Sweater Reminding Whitney How Fun Sustainable Fashion Can Be
Proof that it's not all about neutrals.
Reformation
Must Read: Reformation Teamed up With By Far, Louis Vuitton and Chanel Are the Most Valuable Luxury Brands
Plus, Dolce & Gabbana to hold first-ever runway show in the Middle East.
Reformation Is Coming for Your Lingerie Drawer
The sustainably-minded retailer just dropped a complete range of bras and underwear.
What 5 Successful Designers Learned From Launching During the 2008 Recession
"When you have companies going under, it presents opportunities for new companies."
Must Read: A Sneak Peek at the Spice Girls Exhibition, Cyclists Support the Bike Shorts Fashion Trend
Plus, Reformation is launching in the U.K.
Subscribe to our newsletter.
Is This Dress Finally Going to Turn Whitney Into a Reformation Customer?
I kind of can't believe I don't own anything from the brand yet.
Must Read: Has Marc Jacobs Fallen out of Fashion?, Reformation to Sell at Nordstrom
Plus, DVF on her transition from fashion designer to philanthropist.
Reformation Plans to Keep 75,000 Pieces of Clothing Out of Landfills This Year
The brand's new pledge comes just in time for Earth Day.
What Fashionista Editors Want For Spring
From pretty pink sandals to fig-scented candles, these are the pieces we'll be stocking up on this season.
Reformation Launches Extended Sizing for the First Time Ever
The new collection runs through a size 22.
Must Read: Stoneman Douglas Students Cover 'Teen Vogue,' Investors Search for Fashion Unicorns
Plus, Cannes is banning red-carpet selfies.
Must Read: Goop Taps Editor-in-Chief From 'Allure,' Kering and London College of Fashion Launch Online Sustainability Course
Plus, meet the next generation of womenswear labels creating buzz in London.
Why Are Fashion Brands Suddenly Obsessed With Selling Things in Bundles?
From Yeezy to Outdoor Voices, direct-to-consumer labels are bringing the Happy Meal concept to fashion.
With More Stores on Its Mind, Reformation Raises Another $25 Million in Funding
The direct-to-consumer stalwart plans to use this cash to grow its brick-and-mortar presence.
Must Read: Zendaya Covers January Issue of 'InStyle,' Reebok To Collaborate With Pyer Moss
Plus, Victoria's Secret Fashion Show ratings hit an all-time low.
The Rainbow Striped Pajama Set That Walked Straight Out of Maura's Dreams
Yesterday my life was duller, now everything's technicolor.
Must Read: Amazon Turned Down a J.Crew Acquisition, Coco Rocha Talks Model Mentorships
Plus, this "Stranger Things" hoodie is fashion's newest "It" item.
Reformation's Holiday Campaign Eschews Hot Models for Hot Businesswomen
Ok, there are hot models too, and lots of pretty dresses.
The Sneakily Risqué Top Maura Would, Lamely, Probably End Up Wearing With a Tank
Surprise! There are only two buttons.
Must Read: The World's Plastic Surgery Capitals, Stateside Louis Vuitton x Supreme Pop-Ups
Plus, Buro 24/7 and 'System' Magazine are linking up.
Fashionista Editors Share Their Favorite Made in America Brands
Sometimes, there's no place like home.