What 5 Successful Designers Learned From Launching During the 2008 Recession
"When you have companies going under, it presents opportunities for new companies."
Reformation
Must Read: A Sneak Peek at the Spice Girls Exhibition, Cyclists Support the Bike Shorts Fashion Trend
Plus, Reformation is launching in the U.K.
Is This Dress Finally Going to Turn Whitney Into a Reformation Customer?
I kind of can't believe I don't own anything from the brand yet.
Must Read: Has Marc Jacobs Fallen out of Fashion?, Reformation to Sell at Nordstrom
Plus, DVF on her transition from fashion designer to philanthropist.
Reformation Plans to Keep 75,000 Pieces of Clothing Out of Landfills This Year
The brand's new pledge comes just in time for Earth Day.
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What Fashionista Editors Want For Spring
From pretty pink sandals to fig-scented candles, these are the pieces we'll be stocking up on this season.
Reformation Launches Extended Sizing for the First Time Ever
The new collection runs through a size 22.
Must Read: Stoneman Douglas Students Cover 'Teen Vogue,' Investors Search for Fashion Unicorns
Plus, Cannes is banning red-carpet selfies.
Must Read: Goop Taps Editor-in-Chief From 'Allure,' Kering and London College of Fashion Launch Online Sustainability Course
Plus, meet the next generation of womenswear labels creating buzz in London.
Why Are Fashion Brands Suddenly Obsessed With Selling Things in Bundles?
From Yeezy to Outdoor Voices, direct-to-consumer labels are bringing the Happy Meal concept to fashion.
With More Stores on Its Mind, Reformation Raises Another $25 Million in Funding
The direct-to-consumer stalwart plans to use this cash to grow its brick-and-mortar presence.
Must Read: Zendaya Covers January Issue of 'InStyle,' Reebok To Collaborate With Pyer Moss
Plus, Victoria's Secret Fashion Show ratings hit an all-time low.
The Rainbow Striped Pajama Set That Walked Straight Out of Maura's Dreams
Yesterday my life was duller, now everything's technicolor.
Must Read: Amazon Turned Down a J.Crew Acquisition, Coco Rocha Talks Model Mentorships
Plus, this "Stranger Things" hoodie is fashion's newest "It" item.
Reformation's Holiday Campaign Eschews Hot Models for Hot Businesswomen
Ok, there are hot models too, and lots of pretty dresses.
The Sneakily Risqué Top Maura Would, Lamely, Probably End Up Wearing With a Tank
Surprise! There are only two buttons.
Must Read: The World's Plastic Surgery Capitals, Stateside Louis Vuitton x Supreme Pop-Ups
Plus, Buro 24/7 and 'System' Magazine are linking up.
Fashionista Editors Share Their Favorite Made in America Brands
Sometimes, there's no place like home.
3 Female Fashion Entrepreneurs Get Real About Launching a Business
The founders of La Ligne, Reformation and Jennifer Meyer weigh in on self-doubt, sexism and more.
A Look Inside Reformation's Bright, Shiny, Sustainable Los Angeles Factory
Founder Yael Aflalo took us on a tour of the space (now open to the public), sharing all of its unique, sustainability-focused details.
NYFW Is Over! Maura's Going to Celebrate By Buying These 'Beetlejuice' Pants
Let's turn on the juice and see what shakes loose.
Get to Know the Cool-Kid Brands Launched by Reformation's Graduating Class
A handy guide to what the retailer's former designers and directors are doing in the fashion space right now.