How Big-Name PR Firms Are Helping Young Designers
Today, KCD will host its seasonal open house, where market editors, stylists and other fashion types will be given the opportunity to see the latest collections from the PR powerhouse's roster of brands—including Givenchy, Chloe and Marc by Marc Jacobs—up-close. Mostly everyone attends KCD's press day because it's filled with great brands that magazines (and, increasingly, websites) want to shoot. That's why it's such a coup for three-year-old accessories line Reece Hudson to show its Fall 2013 collection alongside KCD's clients. As an emerging label, the company can't afford to pay KCD a monthly retainer for representation. But designer Reece Solomon and business partner Max Stein are mentored by KCD senior vice president of public relations, Renee Barletta, through the CFDA incubator program.