No matter what any bride says there is a universal truth about bridesmaids dresses: you'll only wear the dress once. "You'll wear it again, right?" the bride asks, perhaps to make themselves feel better about asking you to shell out hundreds of dollars for it. Nope, you won't. You'll never wear that floor length, one-shouldered aubergine satin dress with the weird unflattering ruffles ever again. Remember six-time bridesmaid Adrianna Giuliani whom we spoke to about the bridesmaid dress conundrum a while back? She simply left her bridesmaids dresses in the hotel closets at each wedding.
It seemed like a lost cause, just part of the deal of being a bridesmaid--suck it up and buy the ugly dress, right? Wrong. Enter Rent the Runway Weddings, an expansion of Rent the Runway, and a beacon of hope for future bridesmaids everywhere.
