Today is the day of ecommerce site launches. Earlier, we told you about Google's Boutiques.com and later we'll be telling you about new retail/editorial shopping site Of a Kind, both of which launched today.
But now, let's discuss Reserve, which just launched on Refinery29 a couple of hours ago. Refinery29, known primarily as an editorial site, has had a retail component nearly since the beginning of its inception. They're currently partnering up with Lucky Shops. And today, they've launched they're very own weekly sales site, which works more like Gilt City and Groupon than Gilt or Rue La La. Today's debut sale with Steven Alan is definitely unlike any online deal in the fashion-only space, mostly because there is no online clothing shopping involved.
