And is there always a difference?

The tennis brand's CEO takes us through his new retail concept and overall repositioning strategy.

Luxury fashion adopted the streetwear scene's preferred method of retail in 2017. But is the hype model sustainable in the long term?

As shoppers are increasingly more fashion-conscious and digitally savvy, the traditional vintage store is getting a modern-day update.

Founder Liyia Wu attracts tens of thousands of followers in China for her QVC-esque in-store livestreams throughout the U.S.

We spoke to experts in marketing, retail and consumer behavior on why drop culture is working.

The e-commerce platform has grown exponentially since its launch in 2014.

Nostalgia and goth vibes are striking a chord with '80s and '90s babies over the past six months.

Could this be a way for the online marketplace to keep up with other fashion resale sites?

Meet Depop, Tictail, Vinted and Witchsy.

We're moving on from millennials.

Justin Bieber merch, streetwear and Kendall + Kylie are just a few of the tools they used to woo millennial shoppers.