Despite the fact that people "love to hate" Coachella, top influencers and the online retailer insist that the festival moves the needle for sales more than any other time of year.
Coachella-ready "boho" has become a parody of itself. What styles are brands and retailers pushing now?
With a music lineup featuring A$AP Rocky, 21 Savage, Snoop Dogg and more.
Even without hard sales numbers, hospitality groups say hosting social media-savvy guests is an essential part of marketing to today's travelers.
Plus, Eckhaus Latta is looking to scale.
"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."
"The earned media value in this room right now is scary."
Cast your vote now for such categories as "Best Influencer Brand" and "BFFs of the Year."
The Revolve-owned luxury retailer called upon its international network of 'superinfluencers' for a week's worth of events that lit up our Instagram feeds.
Plus, Tom Ford is committed to ethical and sustainable business practices.
Controversy can't stop these two from selling clothes and making $$$.
Plus, Cadillac is providing fashion week grants to seven menswear designers.
The singer attended the Revolve and Jay Z-affiliated Madeworn x Roc96 pop-up in Los Angeles.
How the innovative e-tailer wrangled influencers, celebrities and the desert's best venues for its biggest festival activation yet.
It includes a dress that looks conspicuously similar to Kendall Jenner's chainmail 21st-birthday ensemble.
A preview of what H&M, Revolve and Popsugar have in store this weekend.
This is a company that knows how people shop today.
As customers get smarter and seek authenticity in their belongings, a brand's likability now goes far beyond just product.
Plus, Puma's fall Fenty by Rihanna collection gets a launch date.
A must-read roundup of our most popular stories of the week. You're welcome.
Kylie Jenner, Kiernan Shipka, Bella Hadid and more stayed away from (some) festival fashion tropes.
