Plus, how major e-commerce players use personal shopping to court the 1 percent.
Social media shopping app LIKEtoKNOW.it is capitalizing on consumers' desire for the wanderlust lifestyle with its new #LTKgetaway series.
The founder of RewardStyle and LIKEtoKNOW.it on how she's making monetizing influence as easy as turning a key.
Influencers are mad because PopSugar took their photos without consent and switched out the RewardStyle affiliate links for a page that PopSugar says it basically forgot existed.
Oftentimes the simplest solution is the best solution.
Miroslava Duma is among the investors in the affiliate link company's first round of funding.
BCBG is the latest retailer to incorporate Instagram into their NYFW strategy.
Other print mags will likely follow suit.
It's no secret that personal blogs--once thought to be the purview of online diarists and hobbyists--are serious businesses now. Bloggers not only command huge readerships--but they've also become celebrities in their own right, publishing books, starring in ads, collaborating on collections, and even hosting TV shows. Thanks to affiliate link programs, they're also making bank on all the products and brands they recommend on their site. The Internet might have scoffed at Scott Schuman when he recently said he makes "seven figures" off his blog--but, actually, that's not that hard to believe. So just how much money are bloggers making right now? We did a little digging to find out--and the short answer is: A sh*t ton.
E-commerce site of all kinds have a new focus: mobile. One need only look at a few stats to see why. For instance, according to a report by Mobify, mobile web adoption is growing eight times faster than web adoption did in the 1990s; mobile traffic now accounts for 15% of all web traffic; 90% of people move between devices to accomplish things; U.S. mobile commerce sales hit $24.66 billion in 2012, up 81% from 2011; and 58% of consumers in North America now own a smartphone. Mobile commerce has become especially important for fashion retailers.
Women and men from across the world (some as far as Bombay) were sitting on the edge of their seats at our first ever "How to Make it in Fashion" conference a few weeks ago. The topic? How to network (the right way) in this competitive industry. Trust us, the advice was good--and that's because it came from industry pros like Melanie Bender, co-founder & partner of communications firm Post+Beam, Alisa Gould-Simon, co-founder of style sharing app Pose, Amber Venz, president & co-founder of affiliate link program rewardStyle, John Jannuzzi, a contributing editor at Lucky, and Ruthie Friedlander, the senior digital manager for The Row. They may be young, but they still have years of experience and had much knowledge to share. Read on to see what we learned.
Both companies have recently launched new tools that make it even easier for a blogger to build a real business.