Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?

Maybe there's hope for the Garment Center after all. According to a recent survey conducted by American Express, 65% of affluent Americans said that they try to buy Made in the USA products whenever possible.

Want to rub elbows with Eddie Borgo, Leigh Lezark, Sam Shipley and Jeff Halmos while helping out young artists? Get yourself over to Monday's Fluorescent Ball, the Waris Ahluwalia, Tyson Beckford, Alison Brie, Karim Rashid, and Mazdack Rassi, the night will celebrate both young talent and established greats in the design, fashion, and art communities. There will be music by Paul Sevigny, Leo Fitzpatrick, Chrissie Miller, and Chelsea Leyland, and you can bet the dancing will be just as much fun as the art (if not more), especially given the cocktail reception fueled by Bootlegger Vodka.

In the midst of this week's shows there are some truly interesting conversations going on at Milk Studios. I've been fortunate enough to sit in on two of them. Thursday night, it was the Proenza Schouler talk at the IFB conference. Design duo Jack McCollough and Lazaro Hernandez sat down with the Business of Fashion's Imran Amed to discuss The Web. (As in bloggers, e-commerce, and viral campaigns.)

If you're lost without loads of Fashion Week fêtes on your calendar, you need a ticket to Wednesday's MAD Paperball. It's the first, hopefully annual,

Rogan Gregory and Scott Hahn's Loomstate still doesn't have its own store -- but they're popping up downtown for the summer. They've snagged a place o

This Friday, Rogan Gregory and his Loomstate team will be hanging out at Kaight on the Lower East Side and they'd like you to join. In honor of the fi

Fans of Rogan's Target collection have another reason to get excited: His Loomstate line, based entirely on organic cotton, is set to hit Target store

So, we found this video. It's called "Where's Rogan? with Raymond Uberhoff" and it's on New York Magazine's website. We don't know what it's for, wher

It's been a few months since we went crazy for the Rogan for Target goods at Barneys, but thanks to the clearance sale on Target's site, we're ready f

Well, Rogan must've liked what they saw because now Loomstate is seeking your intern services. This time, Rogan's all-organic, mostly denim line needs