Sao Paulo Fashion Week

And Kate Moss says she would love for Jennifer Lawrence to wear her Topshop collection.

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For the third season in a row, Fashionista has covered Sao Paulo Fashion Week. Outside of the four main fashion weeks, Sao Paulo is proving to be an i

Sao Paulo Fashion Week may not be as big as New York or London or Paris or Milan (yet), but it's gotten pretty substantial. In case you had misconcep

Last week, I had the pleasure of attending Sao Paulo Fashion Week for the first time. Despite still being in its infancy, it is definitely a legitimat

Lea T. took to the runway in São Paulo Saturday night in celebration of Elle Brazil's 24th anniversary--but her turn on the catwalk marked an impor

While in Brazil for Sao Paulo Fashion Week, I had the strange experience of doing something that would be unthinkable in the United States: I went around asking young women about their breasts. Namely, if they were fake or not. Let me explain: We heard a rumor that Brazilian models often had small implants dubbed "Brazilian Bs," and that implants of this kind were pretty commonplace. Naturally, I asked around to see if this was a real thing. Again, I don't need to explain the kind of shocked reaction I would have gotten in America--but in Brazil: NBD. Actually, Brazilians couldn't understand why I had been so shy to ask. And the general consensus? Most young women said that yes, "many" or even "most" of their friends have breast implants. They agreed that, unlike in the U.S. perhaps, most women in Brazil opt for smaller, more natural-looking implants. The reason for the rise of surgeries in Brazil is no secret:

Sao Paulo's fashion week may still be in its infancy (in comparison to NY, London, Paris, and Milan anyway), but believe you me, the city already has an established roster of industry A-listers who always sit front row--or Fila A, as it's called here--get street style snapped, parazzo-ed and generally own the industry. You may not know their names (yet) but you should: Thanks to their robust economy and booming consumerism, Brazil is poised to take over the fashion industry in the next few years, according to the Associated Press. Read on to find out who you need to know in this growing industry.

SAO PAULO--Remember ravers? Well, Brazilian label Osklen sure does. The brand used the subculture as the main inspiration behind their fall 2012 collection. But before you start picturing oversized Jnco pants, and pacifier necklaces, note that these are not the raving clothes we remember (and wish we could forget?): This time, they are all grown up, high fashion--and eco-conscious. Sure, there was a lot of neon, camo and brightly colored furry things (from purses, to hats, to sweaters), but there was also expertly tailored outerwear, filmy blouses and a digitized floral print that was decidedly 2012. Of course, what else would you expect from designer Oskar Metsavaht, whose background is not in design or fashion--but snowboarding. Fun fact: