LONDON--Twenty8Twelve's head designer, Elsa Elphick, is probably absolutely sick of people asking her about Savannah and Sienna Miller leaving the brand. They held a presentation over the weekend to showcase the new collection and a fashion film called "Faceless Featured Future." Faceless future, indeed--at least a famous faceless future. So let's get that part out of the way first. I asked Elphick what has changed since the Miller sisters left, and she told me, "For us it hasn't massively changed." Hmm. So how much involvement did they actually have? Elphick assured me that she worked very closely with Savannah, but that now she would be making design decisions rather than have them made for her. When I asked if the Millers leaving would hurt the image of the brand, a member of Twenty8Twelve's team jumped in.
Twenty8Twelve, which launched six years ago, was one of the early celebrity clothing line success stories. Actress Sienna Miller launched the line with her professional clothing designer sister Savannah and the two have put out several solid collections of cute, wearable clothes. We were fans, which is why we were bummed and surprised to hear this morning that the Miller sisters are parting with the line. The news is surprising considering the brand is still doing well. According to WWD, the Millers will "pursue other ventures" (a new BeachMint brand perhaps?) while the brand will continue on under the current design team as Twenty8Twelve London. Huh?