Science
What Role Will Our Clothes Play in Adapting to a Warming Planet?
Severe heat events are up to seven times more likely to occur between now and 2050. Textile engineers are doing something about it.
Is Biotechnology the Answer to a More Sustainable Beauty Industry?
Scientists are replicating endangered botanicals to produce renewable versions of rare active ingredients.
Guess's New Moisturizing Denim Is Here to Send Your Lazy Jeans to the Dumpster
The future looks like vitamin-enriched Kardashian bodycon skirts.
Pinners Get a Payday: But At What Cost to Pinterest's Content?
It’s no secret that Pinterest is one of the hottest social media platforms out there right now. The statistics are sort of mind-blowing: Mashable reported that monthly unique visits to the site increased 866% from September 2011 to February 2012—that’s just six months. And the user demographics on the site are a luxury brand’s (pardon the crudeness here) wet dream. According to L2, a think tank specializing in digital media, 60% of Pinterest users are college educated, 70% are female, and the majority are aged 25-44. It’s also overtaken Twitter as the second most significant source of referral traffic (Facebook is still number one). Which all adds up to one thing: ka-ching. Or at least the potential for a lot of coin, assuming brands are savvy enough to jump on the pinning bandwagon. Calypso St. Barth’s made news a few weeks ago when they announced their partnership—the first ever publicized fashion company/pinner collab--with Christine Martinez (“Miles to Style”), who went to St. Barth’s and pinned some boards especially for the brand. While this was a very public partnership, it turns out that a lot of money is exchanging hands between so-called power pinners and brands—and you’re not necessarily going to hear about it. The Power Pinners...