Hey, Quick Question: What Exactly Is Going on With KKW Beauty and Kylie Cosmetics?
Kim Kardashian West and Kylie Jenner both recently announced major rebranding overhauls of their beauty companies — and rumors about what's really going on abound.
Kim Kardashian West Signs $200 Million Beauty Deal With Coty Inc.
The cosmetics conglomerate will acquire a 20% stake in the KKW Beauty business and help it expand into new categories.
For Major Beauty Companies, Brand Incubation Is the Way of the Future
"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."
ColourPop's Wellness-Inspired Skin-Care Sister Brand Is Here
See every product from the new range.
Must Read: Carla Fendi Passes Away, Ken Dolls Get A Diversity Makeover
Plus, Amazon launches a try-before-you-buy feature.