Kim Kardashian West and Kylie Jenner both recently announced major rebranding overhauls of their beauty companies — and rumors about what's really going on abound.
The cosmetics conglomerate will acquire a 20% stake in the KKW Beauty business and help it expand into new categories.
"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."
See every product from the new range.
Plus, Amazon launches a try-before-you-buy feature.