From the brand that makes your favorite leggings.

But just how responsible is that classification?

On Tuesday, the athleticwear retailer will begin selling moisturizer, dry shampoo, deodorant and lip balm alongside its mega-popular leggings.

If the mind can cause skin issues, can it heal them, too?

Launching Wednesday, the brand has raised $3.25 million toward its mission of becoming a trusted go-to for safe, clean products in a crowded, confusing, unregulated space.

In an industry that's been dominated by whiteness and cost-prohibitive prices, it's time to change the narrative.