Meet Pat McGrath Labs Sublime Perfection Foundation.

Plus, why luxury beauty brands should learn to love influencers.

We got the chance to take it for an early test-drive.

Plus, Loft launches clothing rental service.

Plus, Jason Wu looks to expand in China with the help of a new majority stakeholder.

"We wanted to strip away a lot of the concepts around wellness that tend to involve guilt."

The fast-beauty company known for its ingredient-focused formulations is making its debut with the retailer.

Entrepreneur Olivia Carr always knew America's most famous family would love her silk pillowcases.

Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.

We got to take it for an early test drive.

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

Spoil everyone on your "nice" list — without emptying your savings account.

Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

Plus, why brands are missing the mark with millennials and Gen Z.

It me, your friend who is obsessed with sparkle.

We went inside Sephora's first ticketed event, which had Instagrammable moments at every turn, and a little more.

"I'm sharing this because I'm no longer an employee there... a lot of the really great reviews you read are fake."

The iconic British makeup artist is bringing her beloved cosmetics and skin-care offerings to the retailer.

Makeup artists share their top product picks — as well as their tips for flattering application.

A new investment puts it at an estimated $1 billion, as compared with the reality star brand's $800 million.

Plus, Nike and Adidas battle it out over World Cup merch.

"I want my friends to find products in my hair-care line that they like, no matter what hair type they have."

Finally!

And it's dropping soon.