We got to take it for an early test drive.

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

Spoil everyone on your "nice" list — without emptying your savings account.

Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

Plus, why brands are missing the mark with millennials and Gen Z.

It me, your friend who is obsessed with sparkle.

We went inside Sephora's first ticketed event, which had Instagrammable moments at every turn, and a little more.

"I'm sharing this because I'm no longer an employee there... a lot of the really great reviews you read are fake."

The iconic British makeup artist is bringing her beloved cosmetics and skin-care offerings to the retailer.

Makeup artists share their top product picks — as well as their tips for flattering application.

A new investment puts it at an estimated $1 billion, as compared with the reality star brand's $800 million.

Plus, Nike and Adidas battle it out over World Cup merch.

"I want my friends to find products in my hair-care line that they like, no matter what hair type they have."

Finally!

And it's dropping soon.

Plus, DVF on her transition from fashion designer to philanthropist.

An interview with the most positive man in beauty.

Plus, Raf Simons returns to Paris to show his Spring 2019 men's collection.

The second drop of the Beach Please collection is the stuff summer makeup dreams are made of.

And 10,000 Sephora shoppers agree with me.

She built one of the fastest-growing skin-care brands in Sephora's history.

Nicola Kilner has been dismissed from the buzzy skin-care company.

These are the ideas, tech and trends that are shaking up the cosmetics business now.

Founded by two businessmen with no beauty experience, the brand's fragrances and minimalist aesthetic have helped it become a retail success story in just a few years.