Shiseido

Plus, she discusses learning how to do eyeliner on YouTube and going viral on TikTok.

The viral social media sensation and face painter to Gigi Hadid shares her favorite products, where she finds vintage cosmetics and how she keeps her skin from freaking out.

These formulas build lots of fluttery, dramatic length — without clumping.

She's not just an American treasure — she's also a beauty icon for the ages.

Including sapphire blues, amethyst purples, punchy pinks and even a handful of neons, pastels and metallics.

Including lots of formulas hair, makeup and skin-care enthusiasts rave about most.

Including an industry-beloved vitamin C serum, a dependable makeup tool everyone needs in their kit and a luxurious eye cream.

This holiday season, tell your mother her neck sags.

The brand's founder, Tiffany Masterson, will remain on board and promises consumers a seamless transition to the Japanese beauty conglomerate.

Expert recommendations to the rescue.

Get growing.

Out of 284 skin, hair, makeup and fragrance items on sale, these are the stand-outs, hand-selected by our beauty editor.

According to the Environmental Working Group's 2019 rankings.

Go beyond basic black with these lively lash enhancers.

Including skin-saving gadgets, glow-enhancing highlighters, curly-hair miracle workers and more.

The prettiest way to wear color is hazy, washed-out and intentionally imprecise.

Blotting sheets who?

Once you've tried these, nothing else will ever measure up.

Japanese brands are not having it with the comparison.

Time to stock up on half-price moisturizers, masks, serums and more.

These ultra-hydrating formulas will help your face brace the cold.

Plus, how a former "Vogue" staffer helped plan Friday's inauguration.

See ya, spots.