"I think there are many people like me who've noticed mainstream fashion bloggers are starting to rep the same brands and styles," Shit Bloggers Wear founder Cecilia Doan tells us. "The endorsements are becoming more obvious. Everyday people choosing hype and status over cultivating their own sense of style. If SBW serves a higher purpose beyond comedy (I get lots of LOL messages), I hope it acts as a reminder to choose wisely."
