Must Read: Designers Are Using Fashion to Get out the Vote, Influencers Are Becoming Investors
Plus, Chanel announces upcoming collaboration with Pharrell Williams.
Shopstyle
Why the Fashion Industry Should Adopt Inclusion Riders, Too
As influencers continue to have growing lucrative platforms and partnerships with brands, social responsibility can't be ignored.
The Business of Being an Influencer During Fashion Week
While sitting front row, shooting street style and wearing multiple outfits per day may seem frivolous, it's all part of a lucrative strategy — for both influencers and the brands with which they partner.
ShopStyle Launches Product to Help Influencers Monetize Instagram
Oftentimes the simplest solution is the best solution.
Shopping Editor, ShopStyle (San Francisco)
ShopStyle is looking for the ultimate fashion, trend, and shopping expert to join our team as Shopping Editor.
Shopping Content Coordinator, ShopStyle (San Francisco)
Our ideal candidate has excellent writing skills, is Internet savvy, can spot trends in the making, and has a passion for shopping and fashion.
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Miranda Kerr's Commercials Are Starting to Look Eerily Similar
The sun is shining, the sky is blue and Miranda Kerr is throwing clothes around her immense and beautiful living room.
How Retailers Are Using Mobile to Fuel Your Shopping Addiction
E-commerce site of all kinds have a new focus: mobile. One need only look at a few stats to see why. For instance, according to a report by Mobify, mobile web adoption is growing eight times faster than web adoption did in the 1990s; mobile traffic now accounts for 15% of all web traffic; 90% of people move between devices to accomplish things; U.S. mobile commerce sales hit $24.66 billion in 2012, up 81% from 2011; and 58% of consumers in North America now own a smartphone. Mobile commerce has become especially important for fashion retailers.
Why Trying to Find Pink Jeans Online Made Me Rethink My Love of E-Commerce
I do 85% of my shopping online. Mostly because I sit at a computer all day and it's a convenient procrastination tool. But also because I know exactly what I'm getting. I can visit a website and find the exact item in the exact color in the exact size and order it instantly. At least that's how I felt a few weeks ago, when I started searching for a pair of not-too-pricey pale pink jeans. However, the experience made me realize that sometimes, getting off your butt and visiting the mall is just easier—and that there needs to be more of a connection between online and offline retail.
PopSugar's Rebranding Means Fashionologie, FabSugar, and ShopStyle Have All Been Folded Into One Site
If you've typed www.fashionologie.com into your browser over the past week, you might've been surprised by where you ended up. That's because PopSugar, the company that owns Fashionologie, as well as ShopStyle, FabSugar and 12 other fashion, health, celebrity, shopping and fitness sites, has rebranded. Why the drastic change in strategy? I talked with Lisa and Brian Sugar last week about the new face of PopSugar.
Time Inc. Buys StyleFeeder, Says Farewell To ShopStyle
From Luckymag.com to Style.com, plenty of fashion editorial sites have experimented with e-commerce. Mostly by linking directly to online retailers th