Entrepreneur Olivia Carr always knew America's most famous family would love her silk pillowcases.
Goodbye, multiple cold weather layers — hello silky tank tops!
Inspired by Sofia Coppola, as always.
And gave us a peek inside its new green factory partner in Nanchong, China.
Insert obligatory reference from that one "Sex and the City" episode here.
From faint florals to abstract prints.
Because sleep wrinkles are unfortunately something beauty editors think about all too often.
How can you possibly make an ad campaign starring Chloë Sevigny even cooler? By bringing on Purple Diary editor Olivier Zahm and Ryan McGinley, for starters. Yep, it's the ultimate cool kid trifecta--and Uniqlo made good use of it for its fall 2013 campaign.