Everyone has heard all the statistics about how people in the US and UK are getting larger every year. Add to that an increasingly skinny pool of starlets, models, and It-girls (and street style "stars") and you suddenly have a very confusing picture about what's reality. Throw in the vanity sizing that so many brands engage in, and shopping becomes a nightmare, especially if you fall under the "plus size" umbrella. The Daily Mail reports today that UK plus-size retailer Simply Be opened its first retail stores (they've previously just sold their clothes online), and included larger-than-usual dressing rooms, complete with sofas rather than chairs. The whole point, per the retailer, is to provide an environment where larger shoppers don't feel embarrassed to try on clothes. This news comes on the heels of news last week that UK hair stylist Bashar Brown was opening a salon just for plus size women, who supposedly are too ashamed to go to a regular salon where all the women are "slim and glamorous" (his words).