From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.
As brands pour more money into influencer marketing, scenic trips are increasingly baked into the experience.
Lena Dunham Instagrammed a pic of her new Marie Claire UK September issue cover, thanking "sweet Erdem" for making women of all sizes look gawgeous. {Marie Claire UK and Instagram via @lenadunham} You can add horseback riding to Mary-Kate Olsen's list of hobbies: The CFDA-winning designer was spotted at the Hampton Classic this weekend, accepting an award for her horse Marvelous. {NY Post} We were so busy fawning over Michelle Obama's perfect Tracy Reese dress yesterday that we failed to notice... her new highlights! {Glamour} Stella McCartney and Goop collaborate on a line of... we don't know exactly what yet. But here are some pretty good guesses. {Telegraph}
In case you need another excuse to #selfie.